     2006 Seminars          
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EducationEducational Sessions Sunday, September 9 Cruise/Luxury/Destination Matching the Right Tour Product to the Client – and Winning Customers For Life Gain valuable information to strengthen your skills, including: Sure Fire Ways to Increase Your Share of Luxury Cruise and Tour Products – Offline and Online Attend a comprehensive seminar on selling luxury travel, where you’ll learn: Professional Selling Skills This seminar is geared toward the frontline counselor who has experience but wants to sharpen his/her sales skills. It will enable participants to: Special Interest Marketing Most of us know how to sell to that mass-market client, but what about customers with highly specialized interests? Is there a place in cruising for them? In this interactive seminar, you’ll learn dozens of strategies to help you reach and satisfy niche clients. You’ll see how both mainstream and specialized cruise products can fulfill their needs. Business Building Secrets from Luxury Experts (Panel) How do you fit into the luxury market and grow that sector of your business? Where are the luxury clients hiding and how do you reach them? What tips and techniques can you adopt to win and serve these clients? Learn from this panel of luxury travel industry experts on what has made them successful today and what they have learned in their rise to the top of this highly sought-after market. Leading this panel discussion will be Kate Koziol, president of K Squared Communications, who has worked with luxury travel clients since launching her marketing and public relations company in 1997. This energetic and informative presentation will open your eyes to new opportunities, help you refine your approach and prepare you to expand your work in the luxury sector. Download Seminar Notes Luxury Travel: What It Is and What You Need to Know to Sell It Luxury travel is a hot travel trend, and this seminar will prepare you to be a part of that trend. You will determine what sets apart the luxury travel market and see the benefits of becoming a specialist. Gain insight into marketing and sales for the luxury market and also learn about valuable products and suppliers. Download Seminar Notes There Really Is No Place Like Home! Owning and operating a home-based travel business in the 21st Century is a gold-mine of opportunity. Travel professionals working from home is the wave of the future. If you are thinking about becoming a home-based agent then you cannot afford to miss this presentation. Topics that will be covered include: Adventure Travel Specialist Designation Workshop It’s no secret that active and adventure travel are the hottest segments in travel today. Stay ahead of the curve and become specialized to tap into the $120+ billion market. This training program was developed to help agents capture a greater share of the exploding active and adventure travel marketplace, and to better service existing and new clients. The Adventure Travel Specialist Workshop includes a three-part Webinar. Workshop presenters include John Golicz, chairman of the Adventure Council; Amber Hayes, CEO of Adventure Engine; Brandon Bates of AirMed. *Note: Must register for this session with Diane McLevy, Adventure Council at 203-878-2577, ext. 125, or dmclevy@adventurecouncil.com. For more detailed program information, visit http://www.adventurecouncil.com. The cost of this workshop (including Webinar) is $35.00, a special one-time-price for THETRADESHOW attendees. Must also be registered for THETRADESHOW in order to attend this session. Sharpening Your Edge: Reinventing Yourself as a Seller of Luxury Travel If you want to break into the luxury market or are selling luxury travel and want to increase your volume, then consider how a "makeover" could turn you into a magnet for the luxury client. In this seminar, you will learn how to: Jamaica - Once You Go, You Know Come experience Jamaica and all we have to offer through this educational seminar. Register to win a trip to beautiful Jamaica! Discover Asia Now Seminar US travel to the Far East has spurred double digit growth and consumer interest in visiting Asia is at an all time high! We invite you to explore the amazing travel opportunities and unmatched diversity Asia has to offer and see for yourself what the excitement is all about! Join us for a seminar on travel to China, Hong Kong, Korea, Macau and Singapore and learn about the varied and unique attractions each country has to offer. You will gain new insight on the region and tools that will help you sell Asia and plan creative itineraries that combine different destinations and experiences for your clients. Presentations will be made by the following tourism representatives: - China National Tourist Office - Ms Xinhong Zhang The following day we invite you to participate in the interactive Discover Asia Now Gameshow where you can test your acquired knowledge of Asia and compete to win prizes! – join us in Pavilion 1 at 1:00 PM. Monday, September 10 Home-Based Agent/Business Building Should I Go Solo or Work Through A Host Agency? (Panel) A total of six panelists, three host agencies and three independent agencies will discuss the pros and cons of working with a host agency, having your own independent agency and working both ways. This panel will prove to be a lively debate that will help the audience with travel business decisions. Secrets to Establishing and Growing an At-Home Agency Technology Demo Gary Fee, president of OSSN, will conduct this seminar for agents who are already selling travel from home, but want to learn more business options that will help their home-based business grow. He will discuss legal issues for home-based agents as well as use of Web sites, e-commerce, database systems, supplier recognition and the future for home-based sellers of travel. How to Write and Execute an Effective Business Plan That Can Grow Your Sales 20% per Year! Attend this information-packed session and learn: What Are the Technology Needs for the Home-Based Agent? (Panel) This panel will consist of four of your successful home-based agent peers, who will discuss what technologies have helped them become more efficient and profitable. Hear first hand about their daily routine and the products these thriving home-based agents use – from phone systems, PDAs, printers, software and much more! Home-Based Travel Agents - Your Tool Chest for Success Marketing yourself and your home-based travel business requires a unique set of tools and a focused direction towards success. In this seminar we will discuss: Your clients will love Israel from the first “Shalom” Learn about Israel's increased airlift, inclusion in Mediterranean cruises, enhanced cultural attractions and new offers. Plus, an introduction to the Israel Destination Specialist Course debuting in Recommend magazine's November 2007 issue. Building Your Business and Building Your Brand How can clients buy from you if they don’t know what you offer or that you even exist? In competing against bigger businesses, what can you offer the traveling public that will draw consumers to you time and time again? This session will cover key business building tactics that will help you define what you uniquely offer and drive demand for your products and services. Seminar leader Kate Koziol, president of K Squared Communications, is a professionally-trained conference presenter and highly successful travel industry entrepreneur. Kate will condense decades of marketing and public relations experience that will entertain, enlighten and help you dynamically grow your business. How to Make Money in the Travel Industry (Panel) To really win in the travel industry, you need more than a love of travel; you need tools and techniques to drive, manage and grow your business. Tap into the latest trends and learn from time-tested approaches to find new business, grow current business and cut loose profit-draining clients. This seminar will give real world examples on how to tune up your current operation to make your business into all you dream it can be. Sharing tips from a panel of travel industry leaders, the seminar’s panel leader, Kate Koziol, president of K Squared Communications, will show you the broader potential for success and help you structure a game plan for making money. Drawing on more than a decade of travel and entrepreneurial experience, she will provide you with immediately applicable ideas in this fast-paced and inspirational session. Download Seminar Notes Why Would Anyone Want to Work for You? Motivating Employees in Today's Travel Office You cannot tell people to be motivated, but you can create a work environment that fosters self-motivation. This humorous and informative talk shows you how to do just that. Topics include: ALL WELCOME! – Gay Travel Educational Seminar & Discussion IGLTA's Diversity Educational Program named "ALL WELCOME!" is a unique interactive course that educates the travel agent, meeting planner, travel industry supplier and destination representative in regard to the gay and lesbian travel market. We will review and compare recent GLBT travel research studies and methodology (by TIA and CMI) and share examples of good advertising and promotional practices in this booming $65+ billion industry. The objective of the course is to aid your business or destination in creating THE BEST "ALL WELCOME!" environment possible, thus ensuring a safe and friendly trip for the traveler and repeat business from this valuable market. Topics include: How to Sell Packaged Vacations to Increase Profits (Tour Operator Panel) Panelists: Profiting From Travel Agency Financial Benchmark Learn what reports to produce, when to review them, what to look for on those reports, and how to compare what you find with industry averages and trends. This session will give you five reports focusing on client, supplier, and consultant productivity as well as overall business health. The reports and benchmarks will benefit store-front travel agencies as well as independent consultants. Tuesday, September 11 Business Travel/Technology Employment Laws & Regulation Supervisors and owners might not be trained on employment laws and regulations, but they have to follow the rules and policies based on a very large body of employment regulations. State and federal employment laws and regulations are a rapidly emerging area of concern for employers. Today, states are becoming more active in trying to be protective of employee rights. Employers need to know the laws and regulations too, because they can be a trap for many unwary employers, who may simply assume you are in compliance. The purpose of this training session is to give an overview of employment laws and regulations. Download Seminar Notes Corporate Travel - Learn to Develop Reports that Match or Exceed Your Customers' Expectations It’s no secret that the procurement mindset is dominant in today’s business travel arena. In this climate, customers are asking their agencies for solid data to support their managed travel programs and demonstrate to CFOs and purchasing executives that they’re getting the most value for their travel dollar. Unfortunately, many travel managers can’t specifically articulate what data they need from travel agents to support the value of their programs. In this session, Kyle Moser, VP of Sales for Cornerstone Information Systems, will distill many years of conversations with travel managers and present the realities they face in getting numbers and information from their travel agencies, their vision for a better world and the tactical outcomes they’re looking for in terms of using data to build winning programs. How to Make $$$ Selling Travel Insurance With margins on travel sales continuing to slim down, travel insurance is a place to save your client from headaches while also increasing revenue for your agency. This session will show the wide variety of insurance options available in the market, the best sales techniques to introduce your client to the idea of insurance and how to make the transaction a win situation for all parties. Download Seminar Notes Marketing to the Global Consumer “Going global” is more than just a fad - now days it’s a necessity. But what does “global” mean? Who is the “global consumer”? Most consumers are savvy and knowledgeable. But what are the trends? Where is the “global consumer” traveling? What is the “global consumer” interested in? And how can your agency succeed in an ever-changing global market where phrases like “small is the new large” and “customer convergence” are the new standards? What is a “micro-tour”? What is a “mini niche”? Marketing for Global Consumers will show you how to use these trends to design an online presence that will attract and service these consumers. Learn how to: Corporate Travel - Learn the Fundamentals of Business Travel The Fundamentals of Business Travel is a course offered by the National Business Travel Association that once successfully completed, leads to the designation of Corporate Travel Expert (CTE). A complete description of the course and highlights of its contents will be the focus of this session. There will be plenty of time for interactive discussion. If holding a designation in the corporate travel sector is of interest to you, plan to attend and learn all about NBTA’s Corporate Travel Expert program. Corporate Travel - The Myth of Online Adoption: How to Use Technology to Improve the Bottom Line Making and managing a travel reservation is not unlike a traditional manufacturing process. There are several unique steps that need to be completed, and for each step, there is a sub-process to follow. Historically, many of the steps in the travel reservation process have been manual, and this often has led to delays and errors that produce higher costs and lower margins. Today, technology exists to help companies speed up the travel reservation process and improve accuracy. The successful use of this technology has led to lower costs, increased profits and improved customer service. In this session, you will learn how to identify the right technology to improve your process and reap the rewards of a more efficient travel program. Go Go Google Explore the amazing phenomenon that is Google from a travel agent's perspective. We will go far beyond basic keyword searches and learn the hidden secrets and gems of this expanding resource and MORE… You only thought you knew how to Google! A la Carte Air - Is the unbundling of airline services the next shoe to drop? How will a la carte pricing affect you, your GDS contract, and more importantly, your customers, if widely adopted in the US? (Panel) Using Blogs and Websites to Attract New Clients Do you know how your clients use today’s Web? This session will teach you want clients value from today’s Web sites and what turns them off. You will leave this session with three easy-to-implement Web site strategies that will take you from static product and price Web sites to interactive social networking sites that improve your visibility with search engines and provide higher client satisfaction. Travel Tech 2020: What the Future Holds for Agents & Their Customers Presented by Bob Lowry What will travelers and technology look like in the future and what could it mean for travel agents? Amadeus' SVP of Products & Services for Amadeus North America, Bob Lowry will provide an interesting look at who, how and why we will be traveling in the future, the role technology will play, and what this could mean for travel professionals. Chris Kroeger, Sabre’s SVP of North America, knows a thing or two about building customer loyalty. In a world of ever-increasing travel options, Chris shares a few secrets that will help you keep your customers coming back for more. Product Seminars Monday Catering to the Luxury Travel Professional Being an Ambassador gives you exclusive privileges at Wynn Las Vegas. As an Ambassador, you will be part of the Wynn Las Vegas Rewards Program. By enrolling in the program, you will receive 2 Continuing Education Units from The Travel Institute, a graduate diploma designating your Wynn Las Vegas Ambassador status, and automatic enrollment in the Wynn Las Vegas Ambassador booking rewards program. Korea Again-Know How to Connect and Sell Korea Learn Korea! Boasting its five thousand years of history along with the latest technologies the world has to offer, Korea is becoming one of the hottest destinations in Asia to US travelers. Already a favorite destination to nearby Asian countries, familiarize yourself with the region that is forecast to see an significant increase in international arrivals in the next two years. The Power of Net Rates Learn how the CCRAtravel.com hotel booking portal empowers you to take control of your commission mark-up and receive your commission faster when you select CCRA Net Rates. The Net Rates are your opportunity to set your own profit margin, stay competitive with Internet Discounts, and never work for free again. Come learn about the benefits of CCRA Net Rates: Increase your bottom line! CCRA can show you how! China - Best Selling Destination in Asia Why Sell China? Book Air Greenland - Exciting and Unique Adventures for Your Clients and Profits for You Sell to the Eco and Adventure Tourism wave for greater profits and happy clients. Send your clients to the impressive birthplace of the icebergs, the new frontier in the east. This comprehensive seminar will educate you about:
Tuesday MailPound – Utilizing Your Most Valuable Resource - YOU! Gain the edge over your competition by using your client knowledge to create personalized, customized, targeted printed and electronic brochures. Got groups? Weddings? Imagine the impact of presenting a custom brochure tailored specifically to the bride and groom. MailPound's latest agent tool provides you with the resources to capture both your online clients as well as your non savvy internet customers. This seminar will show you how to combine your client knowledge and MailPound's custom brochures to wow your clients! Puerto Rico - Explore Beyond the Shore, No Passport Required for US Citizens!
Register in our Puerto Rico Seminar and join us for Breakfast! You will also receive a Special gift + the opportunity to win a stay in the Enchanted Island of Puerto Rico! CuisineCraft: Hot Alternative of the Peruvian Culture Peru's cuisine is known as one of the best in the world. Peru also boasts one of the largest varieties of arts and crafts on earth. Are you using these two powerful reasons to boost your sales to Peru? Need more information? Come to our presentation and learn how to incorporate "CuisineCraft" into your sales pitch. Berlin – The Place To Be In Central Europe! This seminar will introduce you to the capital of Germany and its cultural and touristic highlights. You will get first hand information on the changes the city has been through and why an increasing number of American travelers are also discovering the new Berlin as a gateway to the eastern parts of Europe. You Too Can Break Through the Clutter and Satisfy Your Customer Every Time by Introducing Them to Exciting New Brands Starwood Hotels & Resorts has the industry's most powerful portfolio of brands, and during this year's THETRADESHOW, we’ll introduce you to the new twist in travel: aloft hotels worldwide. Hear how aloft brings a bold, new lodging alternative to the culture-conscious traveler... offering a place where energy flows, personalities mingle and opportunities abound. With the addition of aloft, Starwood now delivers NINE very unique brands, giving you the ability to offer a variety of enriching experiences to your customers. We’re committed to cultivating a lasting relationship with your customers, encouraging them to visit us again and again - to the point where they won’t want to go anywhere else. You’ll learn to tie different brands like aloft to the different trip personas of your customers, enabling you to better match brands with their expectations. You’ll also get a sneak peek into other exciting news from Starwood Hotels & Resorts Worldwide, Inc. Where the Baltic’s Gold Glows - Estonia, Latvia, Lithuania, Poland - Exciting Destinations in Europe This seminar will teach you about old, yet modern and vibrant cities of Gdansk, Riga, Tallinn, Vilnius and Warsaw, about medieval castles, beautiful seaside resorts and about friendly, open, hospitable people whose ancestors created diversified, thousand years old culture. Download Seminar Notes Alaska Destination Training: Raising Your Profit Margin When Booking the Last Frontier! Alaska has never been more popular – don't miss your opportunity to increase commissions by up-selling Alaska land tours and maximizing pre- and post-cruise programs! This fun, interactive seminar has been designed to help dispel myths and misconceptions about the "Great Land" and includes great activities, attractions, local tips and personal insights for booking Anchorage and Southcentral Alaska. Join destination specialist Tania Hancock, Tourism Sales Manager with the Anchorage Convention & Visitors Bureau, as she shares her 30 years of Alaska experience and assists you in increasing your knowledge base, confidence and success in selling America's Last Frontier. The Region of Madrid We’ll review extensive information on what Madrid has to offer. Maximize Your Marketing! Everyone seems to be talking about the importance of marketing, but with so many people talking, it may be very tough to find the best approach for your agency. This seminar will walk through the best technology to have as a foundation for all marketing as well as provide insight into how to truly drive business through your doors! From e-mail to direct mail and beyond, you will be introduced to a complete turn-key solution that is unmatched in the travel industry. Don't miss this chance to be the industry leader with leading marketing. Technology Pavilion Sunday Sabre Cruises You asked, we delivered! Our fantastic new cruise booking tool allows you to cross shop 13 leading cruise lines more efficiently than ever before. Come learn how to shop, compare and book you favorite cruise lines – all through one exciting Web site. See how to search for sailings across five cruise lines in a single display along with the ease of selling upgrades, amenities and pre and post sailing packages. TripTailor The industry's newest and most exciting tour operator! You've heard the buzz so now come see for yourself how TripTailor brings you internet-competitive prices to over 1,500 worldwide destinations. You will see just how easy it is to button-up customized travel packages that earn you big bucks! Front Page for the Travel Agent – Beginning Front Page This seminar will include a Demo of Front Page and an introduction on how to use FrontPage to design and create a website. Learn: Monday PowerPoint for Travel Agents - Beginning PowerPoint This seminar will include a demo of PowerPoint and an introduction on how to use PowerPoint to create presentations that will increase productivity. Learn: VacationStudio The new hotspot for leisure travel agents! It's all there....the best tours and cruises, all the top suppliers and much, much more. VacationStudio brings you everything you need to get the best deals and make the most money. Whether you are home-based or not, use a GDS or just book online, VacationStudio is your new one-stop source! TripTailor The industry's newest and most exciting tour operator! You've heard the buzz so now come see for yourself how TripTailor brings you internet-competitive prices to over 1,500 worldwide destinations. You will see just how easy it is to button-up customized travel packages that earn you big bucks! Sabre Cruises You asked, we delivered! Our fantastic new cruise booking tool allows you to cross shop 13 leading cruise lines more efficiently than ever before. Come learn how to shop, compare and book you favorite cruise lines – all through one exciting Web site. See how to search for sailings across five cruise lines in a single display along with the ease of selling upgrades, amenities and pre and post sailing packages. Add some WOW to your business with quick and easy Digital Image Management of photos, logos for both you and your clients and other graphics. • Learn how to organize, edit and enhance digital photos Tuesday EXCEL FUNdamentals (basic class) Do “spreadsheets” and “formulas” seem intimidating? Learn some Excel autoMAGIC and find out how simple and powerful this tool can be. And yes, even fun! • Formulas? Not scary, just fast and easy the “no math” way PowerPoint for Travel Agents - Advanced PowerPoint Come ready to create! This seminar will walk each participant through the steps of creating a PowerPoint presentation. Learn how to quickly: Front Page for the Travel Agent – Advanced Front Page Come ready to create your own website! From buying the domain name to posting on the net, this seminar will show you how to create the very best website for your particular business. Participants should come to this seminar ready to “build”! Each seminar will be taught in the hands-on-technology pavilion so that each attendee will have the opportunity to receive individual one-on-one instruction and help. VacationStudio The new hotspot for leisure travel agents! It's all there....the best tours and cruises, all the top suppliers and much, much more. VacationStudio brings you everything you need to get the best deals and make the most money. Whether you are home-based or not, use a GDS or just book online, VacationStudio is your new one-stop source! EXCEL-erate Let’s kick it up a notch, have some fun and add to agent/agency productivity • How about some “Multiple Sheet Magic?”
Sunday Experience Jordan Now! ModernAgent.com See first hand how ModernAgent.com, the largest travel agent web site in the world, can help you boost sales, market yourself for free, stay current on travel news, earn cash rewards up to $10,000, and much more. BIZARRE FOODS WITH ANDREW ZIMMERN US Airways Vacations - We'll Bulk You Up! This seminar will educate and excite participants on the advantages of booking US Airways Vacations and the all-bulk air program with full commissions and better terms and conditions on air all the time. Attendees will have the chance to learn about the expansion of the US Airways Vacations product through the merger with the former America West Vacations and how easy booking packages, earning commissions and pleasing customers is with US Airways Vacations! Wonderful Greece Come learn about Greece including its rich history of archaeological sites. Monday Hotel & Resort Insider (HRS) eTurbo News & TravelMole How does one keep up with What's New and Different? How can one contribute their own intelligence and experiences to benefit others. TravelMole eTurbo News have teamed-up to facilitate this process for their 500,000 travel industry professional members around the world. Come hear our plans and contribute your ideas. Cuba Now Cuba as a destination for the rest of the world, with video. Cuba as an issue, with an update on Congressional efforts to end all travel restrictions by October (HR 6 54, S 721). Advances in Travel Distribution will provide an Experience Jordan Now! The World of Accessible Travel Did you know that there are over 54 million people in the U.S. alone with a disability, and their disposable income is over $250 billion? What do you need to know to tap into this lucrative market and help them realize their travel dreams? There is a Jamaica For Everyone BIZARRE FOODS WITH ANDREW ZIMMERN We invite you to test your knowledge about Asia and compete for a chance to win prizes! Join us for the interactive Discover Asia Now Gameshow and learn about new tourism developments, attractions and activities in China, Hong Kong, Korea, Macau and Singapore. Play the game and answer questions correctly to accumulate points; agents with the top scores will receive prizes. Please register ahead of time as space is very limited! You can register at the Asia Now Booth - #745 or at the Asia Now Seminar on September 9 in Room N261 at 4:15 PM. We also recommend you attend the Asia Now Seminar in order to increase your chance to win! Southwest Airlines Vacations-Nuts About Agents, Opportunities Galore and So Much More! LUV is in the air and in this seminar you will learn about what’s new and exciting with Southwest Airlines’ vacation packages! Learn how to double your agency’s profits with little to no effort and don’t miss out on how to market with Southwest Vacations and what we can do for you! We’ll show you new programs, destinations, agent benefits, and essential updates to drive your clients NUTS about us (in a good way). Southwest Airlines Vacations- the official package provider for Southwest Airlines, now the largest Airline in the world, in terms of passengers moved, invites you to our Fun-Luv’in seminar. • Learn about what’s new in our services and destinations Tuesday Discover Wynn Las Vegas Determination to be the best is what it's all about. Come and learn about all of Travel Impressions new products and services. We will discuss new destinations along with our newly enhanced technology and support. Service that will distinguish your agency from the pack. Technology that put's your agency on a level playing field with the major internet marketers. You won't want to miss this opportunity to learn and earn with us! Grow your Travel Business with Email Marketing Join Melanie and learn: Book Something You'll Never Forget!
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Learn to sell an Exciting, Fun and Easy to get, Dream Vacation Caribbean Island to your clients! This seminar will showcase the convenience of selling Puerto Rico by being part of the US and will highlight the essence of a different Culture, Language and Endless Possibilities to Explore & Discover in a Complete Island Destination within the US!