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Why HP Technology Forum & Expo 2008?

The HP Technology Forum & Expo 2008 is HP's annual technical training event for customers, partners and employees. The Encompass and ITUG HP user group communities manage the exposition. The event delivers both HP-and user group-driven technical training that goes beyond any single technology area to reflect the real-world data centers housed with multiple HP technologies enterprise customers use every day.

Whether you're seeking new business, jump-starting entry into the HP landscape, or aiming to grow partnerships with key clients, exhibiting here in 2008 is your chance to:

• Showcase your products/services to HP enterprise customers - reach career, front-line IT technologists with a vested interest in ensuring the enterprise technologies they utilize remain relevant and popular.
• Build sales pipeline -  a solid 78% of customers who visit your booth are interested in your products and services and, even more promising, 48% of exhibit leads don't even require a sales call to close according to tradeshow marketing research*.
  _{* Center for Exhibition Industry Research}
• Minimize expense - make the most of your sales and marketing dollars by focusing staffing time and promotions around your participation within the largest , face-to-face Americas HP customer-education event.

Plus, take advantage of  year-round opportunities to market to the HP user communities hosting the Expo.

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