Promotional Packages and Marketing Opportunities

The goal of ToxExpo's management team is to make sure that you make the most of your presence at the exhibition. ToxExpo is the largest event of its kind and being part of the show is only half of the solution. Marketing plans need to be well-thought out with a strategy that includes pre- and post- show promotions for you to reach your return on investment and drive attendees out of the aisles and into your booth. Be sure to read the entire contents of this section and please feel free to contact Liz Kasabian at (703) 438-3115 X-1454 or send an email to liz@toxicology.org to help you get the most out of your marketing dollars.

SOT and ToxExpo Marketing Packages

Save $250 by purchasing one of these fabulous packages while increasing your exposure to your targeted audience.

PACKAGE 1 (booth must be purchased separately)

• 3 additional product categories for a total of 8 category listings
• Full-page advertisement in the ToxExpo Directory Ad size 7.5" x 9.75" (cover ads excluded). Artwork may be submitted electronically (only in TIF or EPS format) to liz@toxicology.org Artwork due Jan. 1, 2009
• One set of SOT conference attendee mailing labels.
• Cost: $1790

PACKAGE 2 (booth must be purchased separately)

• 3 additional product categories for a total of 8 category listings
• Full-page advertisement in the Membership Directory Ad size 7.5" x 10". Artwork may be submitted electronically (only in TIF or EPS format) to liz@toxicology.org or mail laser-print camera-ready art to SOT Headquarters, address provided below. Artwork due May 1, 2009
• One set of SOT conference attendee mailing labels
• Cost: $1840

PACKAGE 3 (booth must be purchased separately)

• 5 additional product categories for a total of 10 category listings
• Full-page advertisement in the ToxExpo Directory Ad size 7.5 "x 9.75 (cover ads excluded) AND Membership Directory Ad size 7.5" x 10". Artwork may be submitted electronically (only in TIF or EPS format) to liz@toxicology.org Artwork due Jan. 1, 2009
• One set of SOT conference attendee mailing labels
• Cost: $2890

Cost if items are purchased separately:

Additional Product Categories

• Additional categories: $50 each

Advertisements

• Full-page Preliminary Program Advertisement:

  Cost: $950
  Artwork due November 1, 2008

• Full-page ToxExpo Directory Advertisement:

  Cost: $950
  Artwork due Jan. 1, 2009 (cover ads excluded)

• ToxExpo Directory Cover Ads:

  Inside Front Cover- $1,200
  Inside Back Cover - $1,200
  Back Cover - $1,500
  Cover Ads are awarded on a lottery basis, winners will be notified on Sept. 15, 2008
  Artwork due Jan. 1, 2009

• Full-page Membership Directory Advertisement (2009-2010 Edition):

  Cost: $1000
  Artwork due May 1, 2009

• Mailing labels:

  Cost: $990

Please send artwork to:
Liz Kasabian
Exhibits Manager
Society of Toxicology
1821 Michael Faraday Drive
Suite 300
Reston, VA 20190
liz@toxicology.org

This is a great opportunity for SOT/ToxExpo Exhibitors and Sponsors to provide detailed information about products and services to meeting attendees. These one hour sessions will be held at the Baltimore Convention Center, and due to their popularity, there will be a third day of sessions for 2009! The Exhibitor/Sponsor Hosted Sessions will take place on Monday, Tuesday, and Wednesday. For the sessions SOT provides an LCD projector, screen and microphone, and the room will be set theatre style for a minimum of 100 people. The cost is $1,000 per session and slots are reserved on a first-come, first-served basis. All interested companies must submit an application for review and approval. Please visit the Exhibitor Service Center to request a session, you will then receive the necesssary application and guidelines. Reserve your slot now... These session slots fill very quickly!

ToxExposure & Annual Meeting Marketing Opportunities

SOT is pleased to offer ToxExposure Marketing Opportunities for the 48^th Annual Meeting. You must be a ToxExpo Exhibitor to participate.

If you have a sponsorship in mind, but don’t see it here, SOT will gladly consider your suggestions.

Initial selection of these marketing opportunities was done on a lottery basis. A lottery was conducted on Friday, August 19, 2008 to determine the winners. From this point forward all items will be sold on a first-come, first-served basis.

IMPORTANT NOTE: Opportunities do NOT include the price of the item/service offered. Exhibitors will be responsible for ordering any promotional items/services and ensuring these items arrive at the Baltimore Convention Center for distribution in a timely manner. All promotional items must receive final approval from SOT before production.

CE Pens	$2,500	SOLD
Continuing Education Course attendees take lots of notes, must complete a survey, and always take the pens with them when they leave... they’ll have YOU in the palm of their hands!
Note Pads	$3,500	SOLD
Every meeting attendee needs to take notes and your company name/logo will Right under their noses! Notepads will be distributed at registration.
Travel Mugs	$5,000	SOLD
Attendees will remember you with every sip from travel mugs imprinted with your company logo. Travel mugs will be distributed to attendees during registration.
Hotel Room Key Cards	$5,000	SOLD
Your company name/logo will be printed on the hotel key cards for all attendees staying at the headquarters hotels, get great exposure all day long!
Relaxation Station	$3,000
Two sponsorhips available for two separate stations. Attendees will stop by these stations again and again to enjoy a relaxing seated massage. This is one of the most popular activities in any exhibit hall, allowing attendees a chance to relax & rejuvenate. Four-color oversized signs will display your company name and logo at the station of your choice.
Attendee Bags	$10,000	SOLD
Your company name and logo will appear all over the world (literally!) when each attendee receives a reusable tote bag. 7,000 bags will be distributed at registration.
Lanyards	$15,000	SOLD
Give attendees an impressive custom-woven message while giving your company maximum exposure throughout the Annual Meeting and beyond with badge lanyards!

If you have another marketing opportunity in mind, simply contact Liz Kasabian, Exhibits Manager, to discuss liz@toxicology.org, 703-438-3115.

ToxExpo 2009 provides you with the opportunity to demonstrate that you are a major player in the industry. Over 350 leading companies will display an array of cutting-edge technology and the latest services available to toxicologists. Your competitors will be exhibiting at ToxExpo 2009, so don't miss out!