Welcome Letter

We invite you to attend...

We invite you to attend WSWA's 67^th Annual Convention and Exposition April 6-8, 2010 in Las Vegas, Nevada. We are continually striving to improve your convention experience and are certain that you will be pleased with the changes being introduced and our newly added features.

First, we have moved the convention from Bally’s/Paris to Vegas icon Caesars Palace. Caesars Palace offers recently renovated guestrooms, brand new exhibition space, an array of fine dining restaurants on property, the exclusive Forum Shops and, for our exhibitors, a much larger selection of lower level hospitality suites.

Secondly, we have enhanced programming in response to your feedback. Changes include the addition of an Opening General Session. And a day dedicated to issues relevant to all three tiers of the industry - a value-added benefit to help build greater synergies between suppliers, wholesalers and retailers. Speaking of synergy and partnerships, we are also pleased to continue our dynamic alliances with key industry media like Shanken Communications, as we co-host the Impact Hot Brands Awards and with The Tasting Panel Magazine, sponsor of our very popular Wine & Spirits Tasting Competition.

So please register today to secure your spot at the industry convention that helps you foster new partnerships and reconnect with your industry colleagues as you share experiences and best practices. And after hours, enjoy the fine restaurants, bars and shopping that one of America’s favorite convention cities has to offer.

I look forward to seeing you in Las Vegas.

Craig Wolf

WSWA President and CEO