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Schedule


Preliminary Schedule of Events
as of 3/2/10
Link to PDF Schedule

 
 Monday, April 5
 
11:00 AM - 7:00 PM    Registration Open
 
11:00 AM - 8:00 PM    Exhibit Hall Set-up
 
12:00 PM - 2:30 PM    Executive Committee Meeting with Lunch (closed)
 
2:45 PM - 3:45 PM    Finance/Audit Committee Meeting (closed)
 
4:00 PM - 5:00 PM    Board Meeting (closed)
 
6:00 PM - 7:00 PM    CLD Reception
 
7:00 PM - 9:30 PM    Executive Committee Dinner (closed)
 
 Tuesday, April 6
 
7:00 AM - 5:00 PM    Registration Open
 
8:30 AM - 10:00 AM    Opening General Session

Speakers: John Baker, WSWA Chairman

Sidney Frank Award Presentation

Keynote Speaker: Sarah Palin, Governor of Alaska (2006-2009) and
2008 Republican Vice-Presidential Nominee

 
10:15 AM - 10:45 AM    Exhibit Hall Grand Opening
 
10:15 AM - 5:00 PM    Exhibit Hall Open
 
11:00 AM - 5:00 PM    Wine & Spirits Tasting Competition
 
12:00 PM - 5:00 PM    Hospitality Suites Open
 
5:00 PM - 6:00 PM    President and Chairman's Reception (invitation only)
 
6:00 PM - 8:00 PM    Opening Night Reception (sponsored by DISCUS)
 
 Wednesday, April 7
 
8:00 AM - 5:00 PM    Registration Open
 
8:30 AM - 10:00 AM    Non-member Wholesaler Reception
 
9:00 AM - 2:00 PM    Mixology Competition
 
9:00 AM - 3:00 PM    Exhibit Hall Open
 
9:00 AM - 5:00 PM    Hospitality Suites Open
 
11:00 AM - 2:00 PM    Advisory Council Meeting
 
3:00 PM - 4:30 PM    Taste of the Industry Set-up
 
3:15 PM - 5:15 PM    Impact “Hot Brands” Awards
 
4:30 PM - 5:30 PM    Taste of the Industry (Media Preview)
 
5:30 PM - 7:30 PM    Taste of the Industry (All Convention Attendees)
 
7:00 PM - 9:30 PM    Advisory Council Dinner
 
 Thursday, April 8
 
8:00 AM - 5:00 PM    Registration Open
 
9:00 AM - 10:00 AM    Joint WSWA Executive Committee/DISCUS Board Meeting
 
10:30 AM - 12:30 PM    General Business Session

Keynote Speaker: Craig Wolf, President and CEO, WSWA

Lifetime Leadership Award Presentation

Keynote Speaker: Erik Qualman, Author, Socialnomics

Supplier Keynote: Robert Sands, President and CEO, Constellation Brands, Inc.

 
12:30 PM - 4:00 PM    Hospitality Suites Open
 
1:30 PM - 3:30 PM    Small Concurrent Breakouts
-Industry Trends
-Social Media
-Government Affairs